Presented by:
Project Team – The Creative Industries Development Centre (KUL)
Bjelovarski Slavuji
Ivan Ćurić

Sector:
☑ Social Services / Activities for Older Adults

Business Idea Description:
Bjelovarski Slavuji focuses on enhancing the quality of life for older adults by reducing stress and promoting physical, mental, and social well-being. Through music, entertainment, rehabilitation, social gatherings, and group excursions, the project offers seniors opportunities for an active, fulfilling, and socially engaged lifestyle.

Products and Services:

• Organization of social trips and excursions

• Musical and entertainment programs

• Rehabilitation and physical activities

• Social activities and workshops for interaction

• Programs to reduce stress and improve mental well-being

Sustainability and Innovation:
The project emphasizes improving the long-term health and quality of life for older adults by integrating social, physical, and recreational activities into a comprehensive program. It fosters community building, reduces social isolation, and promotes active engagement among seniors. Innovation lies in combining therapeutic, recreational, and social approaches into a holistic model for senior well-being.