Presented by:
Project Team – The Creative Industries Development Centre (KUL)
Multifunctional Bra
Nuša Korošak
Name of the idea holder / team:
Nuša Korošak / Multifunctional Bra
Sector:
☑ Fashion and Design
Business Idea Description:
The idea focuses on multifunctional lingerie – a bra that combines comfort and aesthetics. The base piece is designed for everyday wear, and by simply adding lace or sheer elements, it transforms into an elegant garment for special occasions. The goal is to offer a sustainable solution that provides flexibility, individuality, and reduces the need to purchase multiple separate pieces.
Products and Services:
- Basic everyday bra
- Additional elements (lace, guipure, sheer details, mesh)
- Set of accessories in various colors and styles
- Style and combination consulting (optional)
Sustainability and Innovation:
- Sustainability: One base piece with multiple uses reduces the need to buy several bras.
- Innovation: Simple attachment system that changes the appearance depending on the occasion.
- High-quality materials ensure durability and comfort.
- Encourages personal style expression without compromising functionality or aesthetics.
Target Audience
Women seeking lingerie that combines comfort, functionality, and aesthetics. A wide age group (20–50), with a focus on those who value sustainability, individuality, and affordability.
Location
- Ljutomer, Slovenia
Contact
- nusa.korosak@gmail.com
